iLuvVivid News｜With “Love” as the Formula and Quality as the Foundation — iLuvVivid Empowers Ideal Homes with Responsibility and Innovation

iLuvVivid News | With “Love” as the Formula and Quality as the Foundation — iLuvVivid Empowers Ideal Homes with Responsibility and Innovation
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In the public perception, paint is often an “inconspicuous supporting role” in home decoration, mostly filling spaces with basic tones like black, white, and gray. However, there is a company that turns paint into the “protagonist of the space,” carrying cultural stories and conveying the warmth of life. It connects culture through color, conveys emotions through texture, and integrates artificial intelligence into product development and space creation. This is iLuvVivid, an art paint brand from Singapore that has deeply cultivated the Chinese market.

Recently, NetEase Home exclusively interviewed Mr. Melvin Huang, Chairman of iLuvVivid, and Ms. Sophia Wu, CEO. In exploring the exquisite blend of Eastern heritage and Western craftsmanship, we discovered that this brand, which embeds “love” in its DNA, is harmonizing a “formula” that combines cultural depth, technological warmth, and social responsibility, offering new possibilities for building the “ideal home.”

Mr. Melvin Huang, Chairman of iLuvVivid, and Ms. Sophia Wu, CEO

[Origin: A Mission of “Great Love” from the Family]

“Paint is not just a decorative material; it is a carrier of cultural heritage and an extension of social responsibility.” Mr. Melvin’s words capture the brand philosophy of iLuvVivid. This original intention stems from his father, Huang Yushun, an entrepreneur who, at over eighty years old, still adheres to his entrepreneurial mission. He believes that a truly responsible company does not just export goods for profit but must fulfill the duty of “protecting the homeland,” creating employment opportunities, and contributing to local social development.

Since entering the Chinese market, iLuvVivid has consistently upheld social responsibility, having sponsored over 1,300 children in mountainous areas to complete their education, supported surgical treatments for children with congenital heart disease, and committed to helping ordinary people easily create beautiful and comfortable home spaces. It is this original intention that drives iLuvVivid to transcend being a mere paint brand, transforming into an enabler of lifestyles and a creator of beautiful spaces.

It is also because of this original intention that Mr. Melvin led his team to draw inspiration from ancient Chinese culture, uncovering unique colors and patterns from Dunhuang murals, cultural creations, and traditional costumes. They visited major museums, pored over ancient texts, and traced ancient culture together with professors from Donghua University and experts from art academies. Ultimately, they discovered hundreds of colors rich in Eastern charm, compiling their essence into a book titled “Decoding Eastern Colors.”

“Decoding Eastern Colors” is divided into two volumes: the first explores the roots of Chinese colors in nature and ancient aesthetics, decoding the secrets of Eastern color matching through color codes; the second gathers color works from 56 ethnic groups, extracting their cultural genes to bring traditional colors into contemporary lifestyle aesthetics. Every color in the book is an exclusive shade of iLuvVivid art paint.

This year, iLuvVivid has also launched the “Eight Trendy Colors in the Circle,” inspired by films and fashion—from the crimson of “In the Mood for Love” to the twilight purple of “La La Land,” from the ochre orange of “Pride and Prejudice” to the silver time of “The Princess Diaries”—making color an expression of emotion. iLuvVivid hopes that every user’s home can radiate its own cultural charm through the interplay of color and texture.

[Product Innovation: Technology as Wings, AI Empowerment]

If culture is the soul of iLuvVivid, then technology is the wings that bring that soul to life. In the art paint industry, “what you see is what you get” is a recognized pain point—the variability of natural raw materials and the uncertainty of manual construction often lead to a disconnect between design effects and final results. iLuvVivid has successfully solved this problem through a triple innovation of “cultural exploration + AI empowerment + standardized craftsmanship.”

Long before ChatGPT became popular, the brand had already begun building its own AI system. Now, relying on an accumulated database of 3.6 million color data points and 50,000 texture data points, combined with cutting-edge AI tools, iLuvVivid has developed the intelligent app “Color Code,” which deeply understands the needs of designers and users. It can quickly generate complete plans including color matching, texture selection, and story backgrounds, offering multiple color combination options, significantly reducing decision-making time.

Ms. Sophia described a scenario: a designer facing a lawyer client who loves embroidery and favors a new Chinese style. By simply entering these keywords into the app, the system can generate several sets of renderings that integrate specific textures, colors, and moods, even presenting the spatial atmosphere with a figure wearing embroidered clothing placed within. “This is no longer about selling products, but about providing inspiration, sparking the client’s infinite imagination of ‘home,'” Sophia explained.

In the production and construction system, iLuvVivid has introduced the concept of “transforming craftsmanship into standardized work.” Artisans undergo a month of professional training, mastering various fixed techniques and operational rhythms, and must pass an assessment before being deployed. The brand’s own team of artisans is then dispatched to projects nationwide and even overseas to ensure that the color and texture of every wall perfectly replicate the original design. During construction, iLuvVivid implements a full-process control system of “7 steps, 6 teams, and 27 checkpoints,” from raw material testing and color paste adjustment to wall inspection and video acceptance. Each step has strict standards. All paints are freshly mixed, with no leftover paint reused, and a dedicated repair kit is provided after completion to ensure no color difference in touch-up areas.

“We are not selling paint; we are creating a lifestyle with warmth and stories,” said Ms. Sophia. It is precisely this ultimate pursuit of product innovation and service philosophy that has earned iLuvVivid acclaim in high-end projects such as Disney and Universal Studios.

[Strategic Layout: Focusing on the Designer Community, Building a Design Ecosystem]

Regarding future market strategy, iLuvVivid recognizes that designers are a crucial bridge connecting the brand with consumers. Through deep collaboration with designers, they have established strong partnerships and, with recommendations from many designers, have completed benchmark projects such as luxury homes.

Sophia stated: “The biggest pain points for designers are difficulty in material selection and implementation. Our products and tools precisely solve these problems. Previously, designers only focused on color and price; now they care more about the story behind the color, which is also our brand’s advantage.”

Meanwhile, the iLuvVivid showroom, located within a historic protected building on Wuyi Road in Shanghai, has already opened. Going forward, the showroom will be further upgraded. It is not just a special space for product display but will become a dynamic curatorial space integrating brand stories, color research, and artist collaborations. In the future, the showroom will regularly host themed exhibitions, inviting artists and designers to collaborate, presenting artistic creations and cutting-edge designs. It will become a source of inspiration for consumers and a new hub to stimulate industry vitality—a place where designers can exchange ideas and collide, and consumers can immerse themselves, collectively building a vibrant cultural field.

[Conclusion: Beyond Paint, the Warmth and Breadth of Life]

In iLuvVivid’s vision, paint is no longer just a background element at the end of decoration. It becomes a medium, connecting past and future, tradition and modernity, technology and art, personal emotion and cultural resonance. It relates to a father’s teaching of “protection and dedication,” to the ultimate pursuit of every brick, tile, color, and texture, and to the beautiful imagination of using technology to create life.

This may well be the trend of future home living—homes will increasingly move away from mere style stacking, seeking deeper spiritual resonance and personalized narratives. With its unique “culture + technology + responsibility” model, iLuvVivid not only carves out a differentiated brand path for itself but also demonstrates to the entire industry how to make cold building materials grow into warm stories of the times, truly helping everyone build that unique “heart’s abode” full of love and stories.

About iLuvVivid

iLuvVivid is a high-end wall art paint brand under the DOVE Group, created specifically for Eastern women. As a trusted color expert for international brands, it is committed to providing personalized home color matching services. With a love for Chinese heritage and inheriting the essence of European craftsmanship, the brand creates comfortable and fulfilling living spaces. iLuvVivid not only focuses on the visual experience of color but also emphasizes expressing the unique textures of Chinese and European cultures through color, making every wall an extension of lifestyle aesthetics, allowing home spaces to radiate unique charm and experience the harmonious blend of Chinese and European aesthetics.

• Follow the “iLuvVivid” WeChat account for more corporate information

• Official website: www.iLuvVivid.com

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We understand that customers need more than just art paint; they need a great assistant to enhance space quality. iLuvVivid art paint—beautiful colors in one step!
Website: www.iLuvVivid.com
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