iLuvVivid News｜iLuvVivid Hosts “Infinite Possibilities of Artists” New Year Gala in Shanghai

iLuvVivid News | iLuvVivid Hosts “Infinite Possibilities of Artists” New Year Gala in Shanghai
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What event did iLuvVivid recently hold?

Singapore high-end art paint brand iLuvVivid recently hosted a New Year Gala and Designer Salon themed “Infinite Possibilities of Artists” in Shanghai, co-inviting multiple designers and artists alongside lifestyle media IDEAT Ideal Home. Centered on the brand’s practice as the core narrative, the event treated “home” as a creative medium, systematically showcasing the brand’s comprehensive capabilities in art paint, smart tools, and color research within an immersive scene woven with color, texture, and improvisation.

iLuvVivid is a high-end wall art paint brand under the DOVE Group, founded specifically for Eastern women. As a color expert trusted by international brands, it is dedicated to providing users with personalized home color matching services. With a love for Chinese heritage and inheriting the essence of European craftsmanship, the brand creates comfortable and fulfilling living spaces. iLuvVivid not only focuses on the visual experience of color but also emphasizes expressing the unique textures of Chinese and European aesthetics through color, making every wall an extension of life aesthetics, infusing home spaces with distinctive charm, and experiencing the harmonious blend of Chinese and European aesthetics.

“Infinite Possibilities of Artists” New Year Gala and Designer Salon Event Site

At the event, iLuvVivid Chairman Melvin Huang Yizhong and CEO Sophia Wu Chen detailed the brand’s development history, technological advantages, and global key project experience to designers and artists. Through demonstrations by the artisan team and improvisational art by artists, they showcased the transformation of paint from “decorative material” to “artistic medium.” Under the operation of the brand’s professional artisans, various textures such as lambskin, travertine, and bamboo shadows were sequentially generated on the wall, allowing guests to intuitively experience the extensibility of art paint on visual and tactile levels. Artist Ni Zhiqi used iLuvVivid products for improvisational creation, with brushstrokes forming a tension-filled three-dimensional image between pauses and flows, becoming one of the highlights of the evening.

iLuvVivid Chairman Melvin Huang Yizhong Shares the iLuvVivid Color Library at the Event

iLuvVivid is part of the Dovechem Group, founded by Singaporean entrepreneur Huang Yushun in 1960, with 65 years of focus on paint R&D. The second-generation leader, Huang Yizhong, spun off the high-end art paint business into the iLuvVivid brand in 2015, concentrating on the high-end art paint field with the long-term vision of “spreading love and peace to families worldwide through color.” Since its inception, iLuvVivid has been deeply involved in global first-tier theme parks and high-end hotel projects, with representative cases including Shanghai, Hong Kong, and Tokyo Disneyland, Universal Studios in Beijing and Osaka, as well as international projects like Hotel Indigo and Mandarin Oriental. Starting from large-scale public space projects, the brand gradually identified the core demand of residential consumers for the emotional value of color and space, systematically entering the private residence and high-end home decoration sector. To date, the brand’s cumulative global construction area for projects has exceeded 850 million square meters, creating emotionally memorable spatial experiences for tens of thousands of travelers and guests.

In terms of technology and product systems, iLuvVivid has made “technology empowerment” a strategic priority, continuously increasing investment in smart tools and digital capabilities. Currently, the brand strengthens its AI color database and “Beauty Color Code” application, using a 3.6 million-color database and AI design tools to help designers simulate overall styles with one click, generate matching schemes, and build a reusable “color universe” around core colors, significantly reducing design complexity and improving delivery consistency and efficiency.

At the same time, the brand provides designers with a complete set of professional front-end tools, including smart color pickers. Equipped with AI-powered color analysis technology, the color picker accurately measures and captures colors, effectively eliminating ambient light interference to ensure true and accurate color data. During project execution, iLuvVivid’s color engineering team offers end-to-end support to homeowners and interior designers, providing one-stop color strategies and technical advice for different spatial scenarios. From creative concepts to on-site implementation, the brand’s in-house professional construction team, through systematic training and standardized processes, delivers high-quality presentations of thousands of texture effects, including leather, fabric, stone, metal, and other diverse finishes, truly achieving “beautiful color in one step, what you see is what you get.”

Diverse Combinations and Textures Presented by iLuvVivid Art Paint

In R&D and aesthetic innovation, iLuvVivid deeply integrates cross-cultural color research with product creativity. The brand has long been committed to systematically studying and building an Eastern color aesthetic system. It has released two volumes of research results titled “Decoding Eastern Colors,” delving into the aesthetics of the Classic of Mountains and Seas, Song Dynasty paintings, and ethnic colors, forming an inspiration library and reference tool for designers. In 2025, with profound insights into Eastern colors, the iLuvVivid team made a special trip to Italy for a month-long “Renaissance” themed color study, perceiving the local cultural context from architecture and museums to dining spaces. The brand’s color engineer shared during the event that Renaissance colors and Dunhuang cave colors show surprising similarities in some dimensions, with the Dunhuang caves being built nearly a thousand years earlier than the Renaissance. This cross-civilization color comparison has become a key inspiration for iLuvVivid’s future product innovation.

iLuvVivid CEO Sophia Wu Chen Introduces Art Paint to Designer Guests

Discussing industry trends, Wu Chen noted, “In the past, consumers focused more on functional needs like mold resistance, moisture resistance, and easy cleaning, but now they have higher expectations for the emotional value and spatial atmosphere brought by paint colors and textures. The design of ‘four white walls’ in homes has significantly decreased. The new generation of consumers is bolder in using colors and more willing to try new techniques.” Huang Yizhong added, “With our self-built 3.6 million full-spectrum (black-free) color database and 3D modeling capabilities, iLuvVivid is already at the forefront of AI tool application in the industry. With the assistance of our brand color engineers, we can significantly improve the efficiency and certainty of color decisions for homeowners and designers.”

The brand name “iLuvVivid” carries a long-term commitment to “love,” while also symbolizing the act of “painting and decorating” to make homes more comfortable and beautiful, responding to the brand’s ongoing focus on women’s color perception and family roles. In iLuvVivid’s view, the brand is not just an art paint company but a long-term practice centered on life aesthetics, cultural heritage, and technological innovation: finding a balance between Eastern emotional context and European standardized technology, extending the concept of peace and love to more families and spaces through every wall and every texture. Through this “Infinite Possibilities of Artists” New Year Gala and Designer Salon led by iLuvVivid, the brand further deepened professional dialogue with the designer and artist community, showcasing to the industry the multiple potentials of art paint in emotional creation, cultural narrative, and digital tool support, while also providing more innovative paths for future home and space design centered on color and texture.

About iLuvVivid

Follow the “iLuvVivid” WeChat account for more corporate information
Official website: www.iLuvVivid.com

For more details, please contact:

iLuvVivid

Andrea GU, Email: andrea@dovepaint.com.cn

Junpeng PR

Rachel ZHANG, Email: rachel.zhang@opluspr.com

Why Choose iLuvVivid Art Paint?

We understand that customers need not just art paint, but a great assistant to enhance space quality. iLuvVivid art paint, beautiful color in one step!
Website: www.iLuvVivid.com
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