iLuvVivid News｜”Illuminating Healing Spaces with Color｜iLuvVivid Supports the Official Launch of Fudan Children’s Hospital ‘Fushang Benefit Space'”
iLuvVivid Supports the Official Launch of Fudan Pediatric Hospital’s “Zhufu Commercial Benefit Space”
(Shanghai, China) May 28, 2025 — The “Zhufu Commercial Benefit Space,” a humanistic medical project jointly created by the Children’s Hospital of Fudan University and the “Zhufu Special Fund,” was officially inaugurated in Shanghai. As one of the first caring enterprises to participate in the construction, iLuvVivid, the high-end art paint brand under the DOVE Group, joined with heartfelt dedication, infusing the project with warmth through its unique color aesthetics and craftsmanship, contributing to the cross-sector exploration of child-friendly medical environments in China.
This project received support from multiple organizations, including the Shanghai People’s Association for Friendship with Foreign Countries, the Shanghai Volunteer Service Public Welfare Foundation, and the Shanghai Yicai Feiyang Public Welfare Foundation. Centered on the concept of “caring for medical staff and being child-friendly,” it integrates art therapy and color design to create spaces for emotional recovery and rest for medical staff and patient families. As China’s first international public welfare cooperation model implemented in a hospital setting, the “Zhufu Commercial Benefit Space” not only builds a deeper channel for empathy between doctors and patients but also sparks widespread societal attention to “respecting doctors and valuing healthcare.”
At the project launch ceremony, hospital leaders and foundation representatives presented iLuvVivid with a “Public Welfare Partner” certificate. Renowned pianist Kong Xiangdong, together with Sogetsu school master Qian Jing, infused the space with a humanistic atmosphere through a “sound and painting symbiosis” art performance. Meanwhile, the Orange Orchestra, composed of “children of the stars,” moved the audience with pure notes, delivering a genuine portrayal of care and companionship.
As a key part of the event, iLuvVivid set up a “Color Blessing Wall” interactive experience, allowing guests to leave blessings in the hospital space through hand-painted colors, conveying hope and warmth. Mr. Huang Yizhong, Director of iLuvVivid, stated: “We have always believed in the healing power of color, which can make life more vibrant. Using our professional expertise to bring warmth to public medical spaces has been the brand’s long-standing初心 and commitment.”
iLuvVivid Interactive Experience Scene
Since its founding in Singapore in 1960, iLuvVivid, as a designated supplier for internationally renowned brands such as Disney and Universal Studios, has been dedicated to creating both aesthetic and comfortable spatial experiences through its ‘style at will’ premium de-yellowing color system and ‘texture in all things’ 50,000+ handcrafted textures. Its products all meet international environmental certifications, achieving the dual guarantee of ‘eco-friendly formaldehyde removal’ and ‘billion-level craftsmanship.’ In this project, iLuvVivid further integrated its role as a color expert understanding ‘Oriental essence’ into the design, blending Western science and Eastern culture to achieve a precise alignment of color and emotional healing.
iLuvVivid, a high-end art paint brand originating from Singapore
As a company leading the dual drive of ‘art paint + color services,’ iLuvVivid fulfills its social responsibilities across multiple fields, including spatial design, aesthetic education, and cultural rural construction. Its deep involvement in this Fudan Pediatric Hospital project not only showcases its global vision but also represents a profound integration of the brand’s public welfare philosophy and professional capabilities, providing an aesthetic model for humanistic medical care in the new era.
The launch of the “Zhufu Commercial Benefit Space” pioneers the collaborative creation of pediatric humanistic care spaces by diverse multinational enterprises. “Using color to guard warmth” is iLuvVivid’s unchanging public welfare初心. In the future, the brand will continue to partner with more allies to build a gentle yet powerful social care system, allowing more spaces to bloom with love.
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