iLuvVivid News | When the Wall Becomes a Canvas: A Dialogue About Color, Texture, and Improvisation

On January 16 in Shanghai, iLuvVivid and IDEAT hosted the “Infinite Possibilities of Artists” New Year Salon, a conversation around color, texture, material, and artistic expression.

Artist Ni Zhiqi improvised with iLuvVivid art paint on site, using palette-knife strokes to show that coating can become a tactile painting language rather than only a decorative background.

The event also introduced new 2025-2026 samples, including the Dunhuang-inspired “Three Rabbits Sharing Ears” series, Year of the Horse totem effects, humanity textures, ethnic-pattern textures, travertine, stone, and wood-grain inspired finishes.

CEO Sophia Wu shared that color and texture shape how long people want to stay in a home. Chairman Melvin demonstrated the brand’s “zero black pigment” technology, showing how color can remain clean and translucent under different lighting conditions.

Artisans demonstrated totem-making techniques with scrapers, embossing rollers, and detail tools, turning color science into texture art.

The salon closed with a conversation about inspiration from film, art, culture, and daily memory. The series will continue, with future sessions exploring light, shadow, texture, and the second skin of architecture.

Why choose iLuvVivid art paint? Customers need more than art paint; they need a reliable partner for improving spatial quality. iLuvVivid art paint brings beautiful color in one step.